Shiva Pal
  • Confirm there are not already settings or features that do what the shop is asking for:- Confirmed. In the new Reporting tab under the "Best Customers" report, there are currently no settings or custom column options available to display for the customer's state of residence.
  • What does the shop want the product to do:- The shop wants the new "Best Customers" report layout to include the customer's state of residence (alongside Customer Name and Email Address), restoring feature parity with the legacy reporting view.
  • Why/how would it improve sales or efficiency:- Restoring this data eliminates the need for shops to manually export and cross-reference multiple customer files to see where their top buyers are located. It improves efficiency by giving shops instant visibility into regional demographics directly within their analytics, helping them quickly plan targeted state-level marketing campaigns, promotions, and shipping strategies.

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