Confirm there are not already settings or features that do what the shop is asking for: Yes, there are no settings or features for look up Customer’s Birthday as we don’t capture it from Facebook or have any option while creating a customer account to enter their DOB or customer can enter their DOB. What does the shop want the product to do: Shop want to add a feature by which customers can add their birthday or shop can add their customer’s birthday. Why/how would it improve sales or efficiency: This feature is a high-value marketing tool that helps shops build stronger relationships with their shoppers, leading to higher conversion rates and brand loyalty and attract more customers.