Confirm there are not already settings or features that do what the shop is asking for.: There are currently no built-in settings or features that allow a shop to run a Live Auction for gift cards.

What does the shop want the product to do? The shop wants the ability to select a "Gift Card" product type for Live Auctions, where the final winning bid amount dynamically determines the exact value of the gift card awarded to the winner. Viewers bid against each other in real-time on a digital gift card listing.

Why/how would it improve sales or efficiency? It introduces a highly engaging, gamified way to sell gift cards. Shoppers bidding up a gift card balance in real-time creates urgency, excitement, and community interaction during live streams.