Confirm there are not already settings or features that do what the shop is asking for. Confirmed that there are currently no existing settings or features that allow the Shop to exclude specific customer segments or regions from this marketing automation workflow ( Win Back Inactive Customers coupon)

What does the shop want the product to do? The shop reached out because a customer located in Canada received this automated coupon and utilized it to get free shipping on their last three orders so the Shop needs a way to limit these automated rewards geographically to prevent costly international shipping fulfillment.

Why/how would it improve sales or efficiency? Prevents the Shops from losing profitability on international orders by unintentionally offering free shipping to regions with high fulfillment costs. Also, allows merchants to tailor their automated retention strategies to specific markets where the margins make sense, improving the overall ROI of the marketing automation tool